There's no denying in 2021 that digital sales have taken off. The pandemic has caused people to quarantine and shop online. As a result, brands and their websites are competing for clicks, leads and sales. Due to this, every brand is sharpening its SEO to outrank its competitors. One way by which brands are banking on their website SEO is by banking on SEO trends. Here are the top 5 SEO trends that will impact website traffic in 2021:
Mobile SEO will gain prominence
Mobile will continue to be the way to browse the internet and shop for most online shoppers in 2021. That's why brands will look to mobile SEO. They will not only work on their desktop and social media keywords but also increase focus on how well their mobile SEO performs.
More videos, better website SEO
Along with mobile, people will also gravitate towards video content. So make sure your SEO strategy involves as much video content as you can. Target YouTube, TikTok and Instagram Reels through video content to get their algorithms to work in your brand's favour.
Make most of Google's SMITH
Google recently launched a new algorithm called SMITH (Siamese Multi-depth Transformer-based Hierarchical). This algorithm works off of pre-existing BERT (Bidirectional Encoder Representations from Transformers) algorithm to enable Google to get a deeper understanding of the pages with high-frequency content. This allows for more topics to be covered in one page instead of multiple landing pages for multiple products.
Improved quality of back-links
A top Google executive recently stated that a single, high-quality backlink from a top-tier news site is more valuable than millions of low-quality links from other websites. As a result, your PR combined with your technical SEO might get you better results.
With consumers spending an exhaustive amount of time online, they have grown immune to the 'Pick me' kind of sales copy. So while you make your website SEO strategy make sure you don't compromise on the quality and creativity of your content.
Now that you have explored the top 5 SEO Trends That Will Impact Website Traffic in 2021, why not see them in action for your brand? Connect with Rainmaker Infotech to get a customized SEO strategy for your brand and its products.