A quick guide to Service Design

Design shapes our world in numerous shapes and forms. Different types of design dictate how we interact with products and services. While many forms of design deal with enticing the consumer and improving the product or service, there is a type of design that deals with improving customer experience. This type is known as Service Design. This guide will help you understand what Service Design is, how it is different from other forms of design and how it can help your brand.

What is Service Design?

Service Design is the designing of end-to-end internal processes, touchpoints and more to benefit the customer and improve their experience. From the ad a customer sees to the way the product is delivered, Service Design encompasses everything. Unlike other forms of design that serve only the end consumer, Service Design benefits the people working on the product or service provider side too.

Service Design vs UX vs Product Design

The best way to understand Service Design better is by comparing it with other forms of design. There is a massive difference between Service Design, User Experience (UX) Design and Product Design. Most forms of design like User Experience (UX), Customer Experience (CX), branding, and more fall under and make up various aspects of Service Design.

Let's take the example of a cookie factory to understand this better. The end product, which the customer purchases, is determined by Product Design. On the other hand, the journey a customer undertakes at the store or online to buy the product, that is cookies, is shaped by User Experience Design. Whereas, everything from the advertisement that a customer sees on their phone or TV for the cookies, to processes in the cookie factory, to the customers buying it off the shelf or online are a part of the brand’s Service Design.

Why is Service Design essential to every brand?

Given Service Design is such a unique facet of design, it has numerous benefits. The top of which include:

  • Service Design conjures up solutions to pain points within the brand. Thereby, improving the brand directly as well as benefiting the customer indirectly
  • Service Design is all-encompassing. It is the big umbrella that spans multiple facets of design
  • Given Service Design includes various forms of design, it makes for a more inclusive and holistic approach for brand design
  • By putting the spotlight on mechanisms within the brand, like assembly line flow, for example, Service Design helps create a better workplace for people involved with the brand
  • Service Designs takes a solution-first approach to resolve any and every shortcoming a brand has or can have

Now that you know how Service Design can change your brand for the better, why not get experts from Rainmaker Infotech to revamp your brand with Service design? To know more, click here.

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